Ramya S. Let's talk

Ramya Samudrala

Creative Strategist · Content, Campaigns & Agentic AI

Ideasthat earn attention

150K+ followers grown in 18 months, across two city communities. I turn audience data into content and campaigns that hold attention, and I build the AI workflows behind them.

  • Audience insight
  • Hooks & retention
  • Scripting
  • Trend research
  • Content calendars
  • Performance analysis
  • Agentic AI workflows
See the work How I work

150K+

Followers grown

Across both communities I run

18.5M

Total reach

Views across my content, last 90 days

2

Communities run

Hyderabad and Goa, end to end

8.44%

Engagement rate

Across both communities, last quarter

Community growth 150K+ combined followers grown

City community · Hyderabad

Things to Do in Hyderabad

January 2025 to present

164K 300K +136K followers in 20 months
  • 18.5MViews
  • 1.47MInteractions
  • 7.9%Engagement

Last 90 days

I rebuilt the content strategy around audience data instead of instinct. The demographics decided which content pillars to lead with, and the editorial calendar was built around the city's own peaks: seasons, festivals and live cultural moments. Every format decision traced back to a number.

Posts that overperformed

City community · Goa

Things to Do in Goa

Last 4 months

112K 140K +28K followers in 4 months
  • 4.6MViews
  • 584KInteractions
  • 8.44%Engagement

One quarter

Audience insights showed the follower base was not resident. It was in the planning stage of a trip. I repositioned the page from listings to trip planning, moving the content pillars from what is on tonight to what is worth booking for. Engagement rate settled at 8.44% over the following quarter.

Posts that overperformed

Client campaigns Carousels & integrations
  • IKEA
  • LakeShore
  • Broadway
  • Starbucks
  • Oliva Skin & Hair Clinic
  • Inorbit Mall
  • Nexus Hyderabad
  • Veg Non Veg
  • Marriott
Event marketing 5 events

Plans that put people in the room

Five city festivals, owned end to end: campaign plan, creative direction, asset production and the publishing schedule. Fixed launch dates and a live audience mean this work is judged on turnout, not impressions.

Campaign impact

Jo Chaahe Mango × Inorbit Mall

  • 15.6K+RSVPs at the event
  • 710K+Video views
  • 900K+Impressions
  • ₹4L+F&B sales

Hello Japan

  • 564.2K+Reach
  • 635.6K+Impressions
  • 30+Reels and stories

Campaign creative

How I work The loop
  1. 01

    Read the audience

    Who is actually watching, not who the page assumes is watching. Insights, saves, comments, and where the drop-off happens.

  2. 02

    Audit the field

    Before making anything I go through the pages already winning and work out why. Then I aim past them rather than alongside.

  3. 03

    Find the angle

    The obvious idea and the one nobody has made yet. The second one is usually where the growth is.

  4. 04

    Make it

    Shot, cut and designed. Loud enough to stop a thumb, simple enough to read in one pass. If it needs explaining, it fails.

  5. 05

    Publish on a rhythm

    A calendar, not a queue. Timing chosen around when the audience is deciding what to do, not when the post is ready.

  6. 06

    Read it back

    Check it against the average, keep what earned attention, kill what didn't, and roll it into the next idea.

Then back to one, with better information than last time.

Working with agentic AI

Content calendar generator

Built for the team I work with. You hand it the account, the references you are working from, the recurring IPs and how many reels and carousels you need. It returns a thirty day calendar shaped around that account rather than a template.

  • In account, references, recurring IPs, format counts, starting ideas
  • Out thirty days of dates, formats, ideas and hooks

Sheets underneath, a local web interface on top.

Script agent

Trained on everything I have already written, so it drafts in the voice the account has rather than a generic one. Give it a new brief and it comes back with something that already sounds like the page.

  • In a new brief, plus my back catalogue of scripts
  • Out a first draft in the voice the page already has

I run AI inside the video workflow too.

All of it gets me past the blank page, not past the thinking.

Contact Open to roles
Ramya Samudrala

I'm Ramya. I make things for the internet and I'm a bit obsessed with why some of them land and most don't. Two years in, mostly city culture, food and live events. Based in Hyderabad, open to creative roles of most shapes, remote or relocating.

Let's talk

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